Since the emergence of Generative AI (GAI), this panel has been actively exploring its implications. Building on discussions that began in 2023, this session brings together leading industry experts to examine the latest developments in the field.

The panel will share new insights and tangible examples of how GAI continues to impact test development, legal frameworks, and areas beyond traditional boundaries. Discussions will cover the full spectrum of influence—from legal and human considerations to programmatic and technological changes.

Key questions to be addressed include:

• What has changed in the past year?

• What are current views on GAI in testing?

• How are programs adapting?

• How has the legal landscape evolved?

• What new tools or outcomes are emerging?

• What major shifts are occurring in test development and beyond?

Attendees will gain a comprehensive understanding of how GAI is reshaping the testing ecosystem and what that means for the future.

Learning Objectives:

• Participants will have a better understanding of the impact of GAI in the market.

• Participants will be able to learn from these presents and bring back to their organizations changes that will help their growth.

Participants will be able to combat fear or bad approaches based on the lessons learned from the panel.

Presenters:

• Pat Ward, CEO, ITS

• Brodie Wise, EVP Business Development & Marketing, ITS

• Liberty Munson, Director of Psychometrics, Microsoft

• Marc Weinstein, Attorney, Marc J. Weinstein PLLC

• Erik Meyer, Director of Content Development, Pearson VUE